Leslie Stewart

Case studies

Recent design projects

And a few older conversational AI and content strategy projects

CARMAX2026

Upgrading to fintech

Bringing an early 2000s experience into 2026

App designInteraction design

CARMAX2025

Nurturing mid-funnel

Shepherding upper funnel customers toward narrowing their options

LifecycleResearchSegmentation

CarMax2024

Turning uncertainty into revenue

A lifecycle campaign that wins

DesignResearchStrategy

MULTIPLE2017-2022

Content, product, and conversational designs

Older content strategy, content design, conversational design, and product design..

Content strategyConversational AIProduct design

CARMAX2026

Upgrading to fintech

Bringing an early 2000s experience into 2026

App designInteraction design

CARMAX2025

Nurturing mid-funnel

Shepherding upper funnel customers down the funnel

LifecycleResearchSegmentation

CarMax2024

Turning uncertainty into revenue

A lifecycle campaign that wins

DesignResearchStrategy

MULTIPLE2017-2022

Content, conversational, and product designs

Older content design, conversational design, and product design.

Product designConversational AIContent design

About

Hello and welcome

I'm Leslie, and I've been a designer for nine years, working with companies like Microsoft, Expedia, AT&T, and CarMax. My approach to design combines research, strategy, and the design craft to create experiences that feel easy and essential.

• Research and data guide the strategy
• Clarity of message and architecture are the bedrock of my design