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Leslie Stewart

I design things. And I write things. Take a look around!  

Selected work

Recent design projects

And a few older conversational AI and content strategy projects

Case studies

CARMAX2026

Upgrading to fintech

Bringing an early 2000s experience into 2026

App designInteraction design
CARMAX2025

Nurturing mid-funnel

Shepherding upper funnel customers toward narrowing their options

LifecycleResearchSegmentation
CarMax2024

Turning uncertainty into revenue

A lifecycle campaign that wins

DesignResearchStrategy
MULTIPLE2017-2022

Content, product, and conversational designs

Older content strategy, content design, conversational design, and product design

Content strategyConversational AIProduct design

AI & prototyping

AI & PROTOTYPING2026

Designing with AI

A set of exploratory prototypes for AI-native app patterns

PrototypingAIInteraction design

About

Hello and welcome

I'm Leslie, and I've been continuously a designer for nine years, working with companies like Microsoft, Expedia, AT&T, and CarMax. My approach to design combines research, strategy, and the design craft to create experiences that feel easy and essential.

  • Research and data guide the strategy
  • Clarity of message and architecture are the bedrock of my design

Let's work together

I'm open to senior and lead product design roles, product management positions, and select collaborations.

Contact me